Graphic Design + Motion Design 2019 - 2021
From dog food clients, to outdoor shoe companies, to our own Parachute brand, my time as a designer at Parachute Media was incredibly important to my growth as a creative. Below are projects that I am most proud of being a part of and/or leading during my time here.
Camping with Dogs National Park T-shirt Collection
Camping with Dogs launched these four designs of mine as a national parks collection! These four parks were chosen for the collection because they were among the most dog-friendly of the national parks. You can shop all four of these designs on the Camping With Dogs website now!
Parachute Media Core Values Animations
Parachute Media wanted a fun animation motion graphic to represent our core values in a branded way. I came up with and created this animation, as well as all of the illustrations to do just that!
Hardee’s Heart-Shaped “Booty” Biscuit Campaign
Hardee’s came to us needing help to promote their “heart-shaped” biscuit AKA the “booty-shaped” biscuit. Kind of risqué, right? Well, probably not for Hardee’s. I was lucky enough to be pulled in to this campaign to create a variety of visual assets for use on Hardee’s Twitter, Instagram, and Facebook accounts.
Evolve Pet Food Hierarchy of Needs Illustrations
Created these hand drawn illustrations for a pet food client to use on digital platforms and social media. The idea was to represent dog and cat hierarchy of needs with fun “Pawslow’s” and “Meowslow’s” illustrations. I created each of the illustrations and all elements by hand. This was a fun one!
Triumph Pet Food National Parks Illustrations
Triumph Pet Food wanted to make a fun AR filter for social media followers to use to decide on which dog friendly park to visit next. I created these simple illustrations for each park and then made them into a fun AR filter for Instagram.
Merrell Key Product Story Animations
I created these animated stories for Merrell to use on social media, as well as for paid ads. Each shoe has a unique feel to it based on the campaign.
Wang Vision Institute Emoji Campaign
Our client, Wang Vision Institute I designed the custom emojis, billboards, and emoji animations for client campaign. The billboards lived in downtown Nashville, and the client saw significant social growth, as well as a growth in new consultations.
Evolve Pet Food Social Media Design
Below you will see a couple of playful assets designed for Evolve Pet Food’s social media. You’ll see some animated pet Instagram stickers and a Harry Potter themed dog house graphic. I designed and illustrated these assets, and the dogs are based on dogs I know and love.
Sunshine Mills Brands Email Design
Below you will see a few examples of full email designs that I created for the Sunshine Mills dog food brands. These were very fun and highly creative…like a puzzle I have to solve most of the time, and then add my flair!
Kirkland’s Everyday Nostalgia Pantone Cards
Kirkland's came to us to see if we had any ideas for how we could roll out their Everyday Nostalgia collection. This was around the same time that Pantone released the 2020 Pantone Color of the Year, and their collection just so happened to have the same fabric color. So, I suggested we make Pantone cards and mocked them up for the team, and they loved the idea. The designs were a success and a prime example of utilizing current trends to amp up a brand’s social interaction. The middle image below shows the style designs Kirkland’s used, and I created the left and right graphics as a dynamic way to showcase the work on the Parachute social channels.
Cumberland University Logo Design
The marketing team at Cumberland University in Lebanon, TN near Nashville wanted a simple, clean logo option for use on school merchandise and other materials in the marketing department. I produced a lot of different options for them in the beginning, and was able to narrow down what they wanted. Below you’ll see the main phoenix logo mark, as well as a simple CU logo for use on merchandise.
Alpha Pak Freeze-Dried Dog Food Brand Design, Animation, and Packaging Design
The only asset we had to support the Alpha Pak brand was the logo. So, I was asked to build the brand aesthetic. That included choosing brand typography, colors, and developing design elements from what we had. Once I chose all of those things and designed some supplementary assets, I built this brand book, complete with all of the essentials to get the brand running and consistent on all platforms.
I also built motion graphics and packaging designs for the brand that you’ll see below.
Parachute Media Agency Brand Design
Brand identity for agencies is just as important as the brands we help build and maintain for our clients. Building a more fitting brand for Parachute Media was an ongoing project of mine while at the agency. Below you will see some examples of what that means and where design comes into play for a social media agency’s own brand.
Below you’ll see various designs that I did for the Parachute Media Brand. Business cards, custom coffee labels, hand drawn illustrations, proposal deck templates, potential new logo designs, and custom Instagram spreads to put all of our work on display. A huge part of an agency is attracting new clients and showcasing work in a creative way that will do just that!
New Logo Type Design
New Logo Symbols Designs
New Full Logo Designs
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Kirkland's Pantones
After creating Pantone graphics to help roll out Kirkland’s new collection that featured the same color as the Pantone Color of the Year, we obviously wanted to showcase our work on our Instagram. But, I didn’t want to just have a bunch of flat Pantone graphics to make up the spread. So, I thought a couple of 3D" style graphics for the sides would be super cool, and featured the rest of the Pantone graphics in the middle of the spread.
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Merrell Product Instagram Stories
I created various product Instagram stories for a handful of Merrell boots and shoes. I needed to find a way to show those stories on our IG feed, while connecting all of the images together. Once you’re on the image, it turns into a video that showcases the IG stories themselves.
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Hardee's Content Photo Shoot
This Instagram spread features shots from a Hardee’s photo shoot our media team in order to gather some timely content for the Hardee’s roast beef sandwich. I was challenged in coming up with a way to showcase the images creatively, instead of just using 3 photos. This included adding in records where they were chopped off and completing parts of the missing images, in order to connect all of the images together.
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Defining the Alpha Pak Brand
When we built the brand for Alpha Pak, of course we had to make an Instagram spread to showcase the work. This was actually one of the tougher spreads for me, as I had a hard time bringing the brand to life in a spread. But, after feedback and trying different things, this is how it turned out. And it’s now one of my favorites.
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Triumph Pet Food Portland
This Instagram spread features both photo and video from a lifestyle shoot in Portland, OR that our media team did for Triumph Pet Food. The shoot was focused on getting brand awareness content. For this IG spread, we wanted to showcase that work in a creative way, so my job was to design something that would do just that.
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Hardee's Bloopers Reel
Parachute was hired to create a funny, infomercial-style video for Hardee’s internal use. I was involved in the animations for the video, which was a lot of fun. Of course, since the video is internal, we can’t showcase the actual video in our company portfolio. But, we had a lot of fun bloopers from the video shoot, so our creative producer made a blooper reel. I was tasked to come up with an Instagram spread to go along with the project recap blog. I knew I wanted it to be cheesy, just like the video. So, I used the Hardee’s colors and clippings of the main actor, and made a retro-bad T.V.-signal-style Instagram spread. And boy was it fun!
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Parachute Work From Home Tips and Tricks
To go along with a Parachute blog written by a coworker, we wanted to create a fun Instagram spread to complement. I created this spread with these little illustrations I made to represent each work from home tip. Each side scrolls to each tip with a larger version of its doodle.
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Parachute DISC Personalities
Parachute is a big fan of personality/communication tests. In particular, we use the DISC assessment to learn how to effectively communicate with one another. We thought it would be neat to make an Instagram spread with all of the personality types, to support a Parachute blog on DiSC profiles. My task was to come up with a way to show that on our socials, without it seeming too analytical and boring. So, I thought emojis would be a witty way to represent each DiSC profile! (I am a solid D, by the way)
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Parachute TikTok Pro Blogs
A coworker of mine wrote a six-part blog series on how to become a TikTok pro. From how to create a vertical on TikTok, to how to analyze the data it provides you, she really covered it all. In order to support those amazing blogs, we needed to create a super hip Instagram spread. Duh! This spread turned out really cool. When you view each square, a bunch of different TikTok videos play within the letters.
Here you’ll see the Instagram spreads in action on the Parachute Media page!
Camping with Dogs Brand Illustrations
Created by the CEO of Parachute, Camping With Dogs is a brand and online community that supports and celebrates with the outdoor adventurers and dog lovers of the world. While at Parachute, I have had the great opportunity to work with the CWD brand from time to time, and to help create some neat things for the brand including the illustrated social assets and hand drawn logos below.
